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Week 2 Semiotics


Aim of session:

To investigate the terms or representation and semiotics and apply this analysis finally to a Fairy liquid advertisement.

By the end of the session you will be able to:-

  • Recall our understanding of analysing visual codes
  • Explain semiotic terminology for analysing media texts.
  • Apply and practice using terminology using a range of examples.
  • Analyse an example of a Fairy Liquid TV Advert of your choosing using semiotic analysis.
  • Evaluate your own analysis with peer and teacher feedback








 Using the analysis sheet handout 2 , You will be assigned a group number. View the and analyse the the example that relates to your group below write notes in the handout about that example.

Group 1





Group 2




Group 3


Examples take from this article. https://www.theguardian.com/media-network/2015/may/26/eight-ads-shatter-gender-stereotypes





 Now choose a couple of fairy liquid adverts of your preference from the list below this is part of the main assessment for this unit need to analyse as part of their assessment for this unit. Write about these on your blog using some of the key terms from handout 1 and 2 to help you.
Fairy Liquid adverts for analysis:
▪ 1960s https://www.youtube.com/watch?v=-taEaSfPtbY&nohtml5=False
▪ 1970s (from 7.46)
http://www.bing.com/videos/search?q=1970s+fairy+liquid+advert&&view=detail&mid=51A3ECBDE7F4B305E03
D51A3ECBDE7F4B305E03D&FORM=VRDGAR
▪ 1980s https://www.youtube.com/watch?v=HO_vx96rSb4&nohtml5=False
▪ 1990s https://www.youtube.com/watch?v=mki1Zto7JZo&nohtml5=False
▪ 2000s (from 0.21 to 0.51) https://www.youtube.com/watch?v=QLMfHbEWOcI&nohtml5=False
▪ 2011 https://www.youtube.com/watch?v=J-2pkdA_vkk&nohtml5=False
▪ 2015 https://www.youtube.com/watch?v=wb7neUBxEhc&nohtml5=False

You should focus on representational issues depending on the media product they are analysing, for example, the various representations of ‘masculinity’ found in men’s lifestyle magazines. Forming an understanding of changing representations of characters and issues in television sitcoms and soaps is also useful in approaching questions about the redevelopment and redefinitions of representations. Other examples are women in Film Noir, youth in soaps, short films and sitcoms, celebrities in newspapers and magazines, and the ‘ordinary person’ in reality television. Games and interactive media are a new arena for understanding representation and learners could consider issues such as how gender is constructed and represented, who is present or absent, and who is positively and who negatively represented within the narrative of a large-scale computer game.



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